THE ANATOMY OF HAIR

Living cells in your follicles multiply and grow upward but once they’re out they dehydrate and die

— creating the hard mass of dead proteins that is your hair. The most represented protein by far is keratin, which is also found in skin and nails. Keratin is structurally strong — imagine a rope where individual fibers are twisted and glued together by organic bonds. These bonds are also called bridges because they are links between the keratin blocks in your hair. When these bonds are compromised or broken, your hair is damaged. Fragile, frizzy, thin.

REVERSE DAMAGE

Mechanical or chemical, damage is extrinsic. Combing, brushing straightening, coloring and bleaching all compromise the quality of the hair fiber. The surface layer cracks first, leading to the lifting and separation of the cuticles. This, in turn, allows the formation of hydrogen bonds within the keratin chains, resulting in frizz and breakage.

Your hair fiber is damaged to the core, prone to dryness, frizz, and ultimately, breakage.

DAMAGED HAIR

Our leave-in conditioner combines breakthrough organic chemistry with the most recent advances in proteomics in a formula that reverses the damage done and protects against future environmental stresses. 

HEALTHY HAIR

BREAKTHROUGH BIOTECHNOLOGY

Our patent-protected molecules are never-seen before organic compounds.

We created novel molecules with previously unseen functionalities. Our interdisciplinary team of scientists, technicians, and entrepreneurs are on a quest to unlock the power of biotechnology for hair reconstruction with a new class of sustainable, high-performance molecules that are moving away from toxic petrochemicals and unethical animal ingredients currently used in most consumer products. No other hair care brand uses this technology at present.

OUR LEAVE-IN CONDITIONER

THE MOLECULES

Aminalyl-S and Pro-Amino-X, our breakthrough molecules, reconstruct the fiber at atomic and cellular levels by interacting with both the protein and water components of each strand. They do not need an acid formula pH to react. They act as a molecular glue to build new bridges, new bonds between the keratin blocks in your hair fiber. These bonds are stronger than naturally ocurring hair bonds. Our techology for hair longevity is scientifically proven and the results are unmatched.

PATENT-PROTECTED MOLECULES

THE FORMULA

Our leave-in conditioner combines the powers of Aminalyl-S and Pro-Amino-X with the most recent advances in proteomics. In addition to the molecules the formula contains a 100% naturally derived polymer which is able to seal lifted cuticles and reduce hair colour fade. We also added a conditioning active made of peptides which match those present in the keratin proteins found in the cuticular and cortical regions of human hair. This provides added targetedmrepair to the most damaged surface of your hair while our molecules are at work building permanent bridges between keratin blocks.

ANATOMY® FOR HAIR LONGEVITY

Our leave-in delivers visible results in under 5 minutes, reversing chemical, thermal and mechanical damage so you can keep your hair healthier and stronger for longer.