MEASURED RESULTS

135% stronger isn't a tagline. It's an instrument reading: 15.2 → 35.8 cN.

Independent tensile testing measured the force required to break a single bleached hair fibre before and after the complete protocol: 15.2 to 35.8 centinewtons.

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60 seconds · AI-guided interpretation of your hair history · informed by peer-reviewed hair-fibre research

Single hair fibre before and after ANATOMY: measured tensile strength rising from 15.2 to 35.8 centinewtons

135% stronger

A measured force-to-break result, not a beauty claim.

Independent German testing

The method matters as much as the number.

Protocol result

The full ANATOMY sequence produced the evidence this page is built around.

01 · The measurement

15.2 to 35.8 centinewtons — the force it took to break a single fibre.

The number isn't about shine or softness. It's about force. On bleached hair — the most damaged case there is — the treated fibre withstood 135% more load before it failed. That's what breakage-prone hair needs: structure that holds under tension.

Independently measured at SGS Proderm, Schenefeld, Germany. Single-fibre tensile testing, before and after the full protocol.
+135% Breaking force · 15.2 → 35.8 cN
0 10 20 30 40 cN 15.2 Before 35.8 After protocol +135%
Instrument
Single-fibre tensile test
Lab
SGS Proderm, Schenefeld, Germany
Specimen
Bleached hair · before / after protocol
Study
24.0172‑96

Independently measured · not a consumer panel · also −15% E‑modulus (bends further before it breaks).

Damaged fiber
Damaged hair fiber microscopy
Same fibre · before protocol SGS Proderm · 24.0172-96
After protocol
Treated hair fiber microscopy
Same fibre · after protocol SGS Proderm · 24.0172-96

02 · The picture

What the instrument measured, the microscope shows.

This isn't a staged beauty reveal. It's the same fibre the instrument tested: a damaged, lifted surface before, a more coherent and sealed one after. The eye's companion to the number.

Evidence should read as evidence.

03 · Why it holds

A structural result needs a structural explanation.

A coating improves feel for a wash or two. It cannot make a fibre withstand more force. That reading comes from new covalent bonds formed inside the cortex by click chemistry — Aminalyl S and Pro-amino X reacting at the sites where damage broke the structure. Measured strength needs a mechanism, and this is it.

ANATOMY® Complete Reconstruction System

Start where the evidence starts.

The cleanest recommendation on a proof-led page is the full protocol. That is the sequence the evidence is tied to, and it is the most coherent way to begin if the claim is what brought you here.

Priced the same as the three steps bought separately, with shipping included — the difference is the sequence, and the sequence is what was measured.

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$169.00

  • 60-Day One-Cycle Guarantee — visibly different, or refunded
  • Complimentary shipping on the Complete System
  • Shampoo 250 ml · Conditioner 250 ml · Leave-In 100 ml

Complimentary US shipping · 60-Day One-Cycle Guarantee · ★ 4.8 (768 reviews, Leave-In step)

Covered by the 60-Day One-Cycle Guarantee. Complimentary shipping on the Complete System.

Shampoo prepares the damaged fiber

Conditioner performs the deepest rinse-out reconstruction step

Leave-in extends contact time and ongoing support

Measured claim, complete protocol, one purchase decision.

Prefer one step? Choose your entry point.

The measured result belongs to the complete protocol. Swipe to compare the three individual steps.

The Complete System remains the evidence-led recommendation.

Customer reports

The reading, as customers experience it.

Less breakage under tension. Lengths that hold together through washing and styling.

Does 135% stronger mean my hair becomes 135% healthier?

No. The number refers to a measured strength outcome under a specific testing method. It should be treated as a defined performance result, not as a vague promise about every aspect of hair health.

Why explain the methodology on a landing page?

Because a measured claim deserves explanation, not repetition. If the number earns attention, the page has to explain what the number actually means before presenting the protocol.

Why recommend the bundle instead of a single product when the claim is data-led?

Because the proof belongs to the protocol. The most honest recommendation is the complete system that produced the measured result.

Start with the protocol the evidence was built around.

If measured proof is what matters to you, begin with the full ANATOMY system.

Covered by the 60-Day One-Cycle Guarantee.

Complimentary US shipping · 60-Day One-Cycle Guarantee · ★ 4.8 (768 reviews, Leave-In step)

Not sure whether your hair needs one step or the full system?

See how the structural signals in your hair history map to a personalized Molecular Damage Profile.

Discover Damage Profile →

60 seconds · AI-guided interpretation of your hair history · informed by peer-reviewed hair-fibre research

The Reconstruction Protocol

Get the Reconstruction Protocol.

The damage-specific rebuild guide in three editions — bleach, heat, breakage — with the ten-minute diagnostic and the week 2/4/8 timeline. Sent by email, with a private 10% first-order code.

Mechanism, proof, and a measured timeline. Unsubscribe at any time.

Complete system: shampoo, conditioner, leave-in.